Bradford Allen Design - Microsoft Earn

Logo design

The logo combines a credit card shape and a gift box – two concepts central to the program. Blue was chosen to emphasize trust.

A strong value prop, third-party brand recognition, and compelling visuals and copy recruited many members into the program.

A simple carousel with compelling copy and imagery told the program's story and converted visitors to members.

Once users enrolled and signed in, they could find places to Earn, learn how to spend their balance, see their transactions, and refer friends.

Newsletters like this one kept interest in the program high and had very high open and click-through rates.

User-centered designs for Word, Excel, and PowerPoint in the web.

Fluent design helps users find files faster and work with others.

Simplified page design that positively moved metrics.

Beta loyalty program that grew rapidly with high engagement.